Why Does The Pedlar Sing?
What Creativity Really Means in Advertising
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Specificaties
| ISBN/EAN | 9781800462526 |
| Auteur | Paul Feldwick |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 264 |
| Lengte | |
| Breedte |