Welcome to the Creative Age
Bananas, Business and the Death of Marketing
This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity.
Specificaties
| ISBN/EAN | 9780470844991 |
| Auteur | Mark Earls |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 292 |
| Lengte | 235.0 mm |
| Breedte | 159.0 mm |