Tourism Innovation in the Digital Era
Big Data, AI and Technological Transformation
Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.
Specificaties
| ISBN/EAN | 9781837971671 |
| Auteur | Marco (Niccolo Cusano University Valeri |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 176 |
| Lengte | |
| Breedte |