The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing
Updated and expanded—the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.
Specificaties
| ISBN/EAN | 9780071745574 |
| Auteur | Hiebing, Roman |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 608 |
| Lengte | 279.0 mm |
| Breedte | 216.0 mm |