The Sports Shoe

"The rise of sports shoes to their central position as iconic fashion items in the 21st century is a fascinating story, told here with enthusiasm and in-depth knowledge. Whether you are a student of fashion, a sports enthusiast or a 'sneakerhead', you will enjoy this excellent book." Chris Hill, Northampton University, UK Thomas Turner tells the story of the sports shoe's evolution from Victorian tennis shoes to the Nike Air Max against the changing landscape of society, sport, fashion, industry, and technology. Featuring newly uncovered material, the book showcases key personalities, vintage marketing and common perceptions of this desirable product.