The Road to Luxury
The Evolution, Markets, and Strategies of Luxury Brand Management
Suitable for industry insiders and executives, this book presents useful data with which to craft successful business strategies. It includes academic data, with information on the business attractiveness and appropriateness of various country markets. It examines strategies and success factors of key players, and more.
Specificaties
| ISBN/EAN | 9780470830024 |
| Auteur | Ashok Som |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 432 |
| Lengte | 236.0 mm |
| Breedte | 160.0 mm |