The Psychology of Advertising
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
Specificaties
| ISBN/EAN | 9780367346393 |
| Auteur | Fennis, Bob M (Professor, University of Groningen, Netherlands) |
| Uitgever | Taylor & Francis Group Limited |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 466 |
| Lengte | 246.0 mm |
| Breedte | 174.0 mm |