The New Science of Customer Relationships

Businesses possess more and more customer data with every passing year. Consumer preferences, buying patterns, individual purchase histories, demographic data, and sales trends are just a handful of the countless types of information held in the databases at companies all over the world. But a curious gap seems to exist between the ever-growing volume of available data and the ground-level capabilities of a typical business. Why do most of us feel stuck in a place where we're unable to transform the valuable information contained in the data into hands-on, effective strategies that increase revenue and profit? The New Science of Customer Relation-ships: Delivering the One-to-One Promise With AI answers that question. It also offers actionable, step-by-step strategies for combining your company's proprietary data with the latest generative artificial intelligence tech to enable efficient and individualized communications with your customers. Written by a team of experienced marketing and analytics professionals, the book covers the collection and analysis of useful data that you can feed into generative AI tools to create real-world processes that translate into sales and profit. You'll discover an entirely new way to build relationships with customers that are mutually rewarding, one based on real-world data, hundreds of case studies, and cutting-edge research. Perfect for managers, executives, entrepreneurs, founders, and other business leaders, The New Science of Customer Relationships is an insightful and grounded resource for everyone interested in building authentic and persuasive customer interactions. It's a must-read for anyone doing their best to translate their company's customer data into tangible, immediate results reflected in the bottom line.