The Meaning of Branded Objects
Why Some Things Matter More Than Others
The Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and consumer connection.
Specificaties
| ISBN/EAN | 9780760395196 |
| Auteur | Dr. Tom Guarriello |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 160 |
| Lengte | |
| Breedte |