The Hero Trap
How to Win in a Post-Purpose Market by Putting People in Charge
Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
Specificaties
| ISBN/EAN | 9780367242695 |
| Auteur | Thomas Kolster |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 282 |
| Lengte | |
| Breedte |