The Growth Dilemma
Managing Your Brand When Different Customers Want Different Things
With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.
Specificaties
| ISBN/EAN | 9781647829735 |
| Auteur | Annie Wilson |
| Uitgever | Van Ditmar Boeken B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 288 |
| Lengte | 245.0 mm |
| Breedte | 165.0 mm |