The Expressive Organization
Linking Identity, Reputation, and the Corporate Brand
This title challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.
Specificaties
| ISBN/EAN | 9780198297789 |
| Auteur | Majken (Professor of Intercultural Communication and Management Schultz |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 308 |
| Lengte | |
| Breedte |