The Experience Economy, Updated Edition
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
Specificaties
| ISBN/EAN | 9781422161975 |
| Auteur | B. Joseph Pine II |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 400 |
| Lengte | 210.0 mm |
| Breedte | 140.0 mm |