The Dynamics of Influencer Marketing
A Multidisciplinary Approach
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
Specificaties
| ISBN/EAN | 9780367680916 |
| Auteur | Jose M. Alvarez-Monzoncillo |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 210 |
| Lengte | |
| Breedte |