The Dollarization Discipline
How Smart Companies Create Customer Value...and Profit from It
How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
Specificaties
| ISBN/EAN | 9780471659501 |
| Auteur | Jeffrey J. (Fox & Company Fox |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 272 |
| Lengte | |
| Breedte |