The Dawn of Swatch
Timeless Strategies in Business, Marketing, and Entrepreneurship
A simple plastic watch revolutionized an industry in decline with bold, affordable style and daring marketing. Firsthand accounts and incisive analysis reveal how unconventional vision and fearless branding transformed a faltering market into a global phenomenon, sparking innovative disruption.
Specificaties
| ISBN/EAN | 9781637428726 |
| Auteur | Omar Merlo |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 163 |
| Lengte | |
| Breedte |