The Crisis Casebook
Lessons in Crisis Management from the World’s Leading Brands
A collection of crisis management case studies exploring how the world's biggest brands, from Elon Musk and Amazon to Taylor Swift and The British Royal Family, have responded in a crisis.
Specificaties
| ISBN/EAN | 9781399822381 |
| Auteur | Edward Segal |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 320 |
| Lengte | |
| Breedte |