The Complete Marketer
60 Essential Concepts for Marketing Excellence
Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.
Specificaties
| ISBN/EAN | 9780749466763 |
| Auteur | Malcolm McDonald |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 336 |
| Lengte | 237.0 mm |
| Breedte | 159.0 mm |