The Competitive Strategy
Techniques for Analyzing Industries and Competitor
Michael E. Porter's "Competitive Strategy" revolutionized business strategy with a framework of five forces and three generic strategies, impacting managers worldwide.
Lees verder
Specificaties
| ISBN/EAN | 9780743260886 |
| Auteur | Michael E. Porter |
| Uitgever | Simon & Schuster Nederland B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 432 |
| Lengte | 236.0 mm |
| Breedte | 156.0 mm |
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.