The Choice Factory
25 behavioural biases that influence what we buy
A pioneering examination of how to best apply behavioural economics to marketing.
Specificaties
| ISBN/EAN | 9780857196095 |
| Auteur | Richard Shotton |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 220 |
| Lengte | 210.0 mm |
| Breedte | 150.0 mm |