The Champion's Creed

In The Champion's Creed , former NFL star, Super Bowl winner, and Chief Culture Officer Ben Utecht unveils the playbook to creating unbeatable teams in any arena. A dynamic manifesto that transcends typical mission statements, the "Culture Creed" promises to become an indispensable tool for leaders, giving them a compass to help guide every decision, action, and interaction within an organization. In these pages, you'll not only learn how to craft and implement your own Culture Creed, based on your firm's unique purpose and direction, but also synchronize your company's fundamental values with business objectives. Additionally, you'll discover a transformative approach to culture, leadership, and team building that was shaped from the bottom up by Utecht's transformative journey from Super Bowl victor to leading corporate strategist. Not stopping there, The Champion's Creed gives you the determination to nurture an atmosphere that naturally boosts productivity and demonstrates how to master the development of a culture by design. It also helps you to develop a potent "Ethos Declaration," a framework that allows you to steer every facet of your company's operations. Whether you're a CEO of a Fortune 500 company or simply looking to reinvigorate a group of colleagues, The Champion's Creed is a must-read resource for visionaries seeking to both leave their mark and build a legacy of success that stands the test of time.