The Brand Benefits Playbook
Why Customers Aren't Buying What You're Selling--And What to Do About It
Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.
Specificaties
| ISBN/EAN | 9781637745038 |
| Auteur | Allen Weiss |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 256 |
| Lengte | |
| Breedte |