The Behavioral Advantage
What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.
Specificaties
| ISBN/EAN | 9780814416709 |
| Auteur | Terry Bacon |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 320 |
| Lengte | |
| Breedte |