The Art of Successful Brand Collaborations
Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More
This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.
Specificaties
| ISBN/EAN | 9781138499614 |
| Auteur | Geraldine Michel |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 286 |
| Lengte | |
| Breedte |