The Anatomy of Humbug
How to Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Specificaties
| ISBN/EAN | 9781784621926 |
| Auteur | Paul Feldwick |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 256 |
| Lengte | 216.0 mm |
| Breedte | 140.0 mm |