The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
Specificaties
| ISBN/EAN | 9780060007737 |
| Auteur | Al Ries |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 272 |
| Lengte | 235.0 mm |
| Breedte | 190.0 mm |