Sustainable Brand Leadership
How to Build a Lasting Legacy
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection between organizations and their wider trading environment, including community and natural world.
Specificaties
| ISBN/EAN | 9781032737348 |
| Auteur | Ian P. Buckingham |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 252 |
| Lengte | |
| Breedte |