Strategy for Business
A Reader
Provides a comprehensive selection of essential readings, covering six key areas in business strategy: What is Strategy?; Competition and Industry Effects; Resources, Capabilities and Core Competencies; Strategic Innovation and Firm Size; Organisational Structures, Learning and Knowledge Management; and the Global Information Economy.
Specificaties
ISBN/EAN | 9780761974123 |
Auteur | Mazzucato, Mariana |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 400 |
Lengte | |
Breedte |