Strategic Social Marketing
For Behaviour and Social Change
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
Specificaties
| ISBN/EAN | 9781526446046 |
| Auteur | French, Jeff |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 576 |
| Lengte | 232.0 mm |
| Breedte | 186.0 mm |