Strategic Marketing
Creating Competitive Advantage
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
Specificaties
| ISBN/EAN | 9780198856764 |
| Auteur | Douglas (Professor of Marketing West |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 600 |
| Lengte | 245.0 mm |
| Breedte | 191.0 mm |