Strategic Creativity

Do we live as we mean to? Do we pursue endeavors that create real value? How committed are we to shaping the future, moreover a desirable one? Strategic Creativity: How to Shape the Future to Change the Present invites readers to engage with these questions and be inspired by the authors' suggested answers, building on the core idea that to meaningfully reflect on and change the present, we need to "design" the future through creativity, strategies, and harnessing the dynamic interplay between the two. Written by Simon Grand, renowned strategic management scholar and entrepreneurial researcher in the creative economies, and Christoph Weckerle, researcher and national and international consultant on creative economies, this book provides perspective shifting insights on: The pluralization of the present through asking "What's going on here?" and "What if?", thus connecting different answers to a more accurate model for creative practice Three different time horizons which open up a specific view of the future: operational (0-3 years), speculative (12-15 years), and the most challenging, strategic (5-10 years) Creative enterprises that help organizations move forward, such as through realizing entrepreneurial strategies and inventing "positive economies" Whether you're an artist, entrepreneur, researcher, or part of a creative organization, Strategic Creativity: How to Shape the Future to Change the Present offers valuable insights and practical examples on how to integrate strategic creativity into your work.