Strategic Communication Research in the Age of AI
Quantitative and Qualitative Methods
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
Specificaties
| ISBN/EAN | 9781538197868 |
| Auteur | Young Joon Lim |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 310 |
| Lengte | |
| Breedte |