Strategic Brand Management
Surviving the Competitive Environment
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
Specificaties
| ISBN/EAN | 9781032947464 |
| Auteur | Rajat K (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd) Baisya |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 250 |
| Lengte | |
| Breedte |