Strategic Advertising Mechanisms
From Copy Strategy to Iconic Brands
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Specificaties
| ISBN/EAN | 9781789384307 |
| Auteur | Jorge David Fernandez Gomez |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 176 |
| Lengte | |
| Breedte |