Start Your Business Week by Week

Starting a business is one of the most rewarding and satisfying career moves you could make, and it's not as difficult as you might think - if you have the right advice. There's so much to think about and do in order to turn your idea into reality - and with so much at stake it's important to get it right. That's why Start Your Business Week by Week has the unique approach of breaking everything down into manageable steps. Each week, it explains what to consider and decide, and what action to take. In this book, Steve Parks distils a huge wealth experience, from his own business start ups and from interviews with dozens of leading entrepreneurs. The result is a structured and insightful book that guides you skilfully through one of the biggest adventures in your life. You'll discover how to: + come up with a great business idea, or refine the one you have + get started as cheaply as possible to reduce your reliance on external finance + decide on suppliers and plan cash flow + find customers and make sure you're offering them what they really want + make the business admin as simple as possible + avoid the pitfalls most start ups make + grow your sales and make your business a success New to this second edition: + How to run experiments to test and improve your business idea + Tips for great online services to help you start and run your business more cheaply and easily