Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
Specificaties
| ISBN/EAN | 9781032603919 |
| Auteur | Ho Keat (Nanyang Technological University Leng |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 317 |
| Lengte | |
| Breedte |