Sport Sponsorship Insights
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
Specificaties
| ISBN/EAN | 9780367723941 |
| Auteur | O’Reilly, Norm (University of Maine, USA) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 138 |
| Lengte | |
| Breedte |