Spending Advertising Money in the Digital Age
How to Navigate the Media Flow
Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
Specificaties
| ISBN/EAN | 9780749463052 |
| Auteur | Hamish Pringle |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 336 |
| Lengte | |
| Breedte |