Social Media Marketing
Theories and Applications
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
Specificaties
| ISBN/EAN | 9781529720822 |
| Auteur | Stephan Dahl |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 312 |
| Lengte | |
| Breedte |