Social Marketing - International Student Edition
Behavior Change for Social Good
Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.
Specificaties
| ISBN/EAN | 9781544371863 |
| Auteur | Nancy R. Lee |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 634 |
| Lengte | |
| Breedte |