Social Marketing
Principles and Practice for Delivering Global Change
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.
Specificaties
ISBN/EAN | 9781032059679 |
Auteur | Gerard (University of Stirling Hastings |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 374 |
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