Social and Sustainability Marketing
A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.
Specificaties
| ISBN/EAN | 9780367553630 |
| Auteur | Bhattacharyya, Jishnu |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 944 |
| Lengte | |
| Breedte |