Smart Cities and Tourism: Co-creating experiences, challenges and opportunities
Co-creating experiences, challenges and opportunities
Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities.
Specificaties
ISBN/EAN | 9781915097088 |
Auteur | Dimitrios (Professor in Marketing Buhalis |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 256 |
Lengte | |
Breedte |