Service Management Principles for Hospitality & Tourism
Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers’ needs within the context of personal relationships and experience.
Specificaties
| ISBN/EAN | 9781911635161 |
| Auteur | Kandampully, Jay (Professor of service management and hospitality, The Ohio State University, USA) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 344 |
| Lengte | |
| Breedte |