Service Management and Marketing Principles
Competing in the Service Economy
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
Specificaties
| ISBN/EAN | 9781032749655 |
| Auteur | Jay Kandampully |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 234 |
| Lengte | |
| Breedte |