Service-Dominant Logic
Premises, Perspectives, Possibilities
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
Specificaties
| ISBN/EAN | 9780521124324 |
| Auteur | Robert F. (University of Arizona) Lusch |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 248 |
| Lengte | 244.0 mm |
| Breedte | 173.0 mm |