Selling The Invisible
A Field Guide to Modern Marketing
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
Specificaties
| ISBN/EAN | 9780446672313 |
| Auteur | Harry Beckwith |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 256 |
| Lengte | 191.0 mm |
| Breedte | 127.0 mm |