Scaling Innovation

A playbook for turning early traction into scalable, enduring success "If you're in the trenches of building product or scaling a company, this book will feel like sitting down with a mentor who's learned everything the hard way - so that you don't have to. Thought-provoking, practical, specific, and entertaining. Read it and thank me later." -Lenny Rachitsky, author of the #1 business newsletter on Substack and host of the Lenny's Podcast " Scaling Innovation is a masterful guide to turning products into powerhouse businesses. At Databricks, we've seen how pricing, packaging, value messaging, and value selling are critical to scaling, and this book delivers those strategies - in spades." -Ali Ghodsi, CEO, Databricks "The real Turing test: can your AI start-up make money? This book shows you how." -Aparna Chennapragada, Chief Product Officer, Microsoft " Scaling Innovation offers powerful and practical insights and strategies to help build, scale, and grow profitable businesses." - Alex Osterwalder, Inventor of the Business Model Canvas, and Founder and CEO of Strategyzer "Monetization isn't magic - it's a discipline. This book is packed with insight to turn vision into execution." -Hilarie Koplow-McAdams, Venture Partner, NEA; former President, Salesforce and New Relic " Scaling Innovation is required reading for AI founders. It breaks down how to turn technical breakthroughs into real, repeatable revenue. Sharp, tactical, and no fluff." -Dara Ladjevardian, Co-founder, Delphi