Relationship Marketing
Exploring Relational Strategies in Marketing
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
Specificaties
| ISBN/EAN | 9780273737780 |
| Auteur | John Egan |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 328 |
| Lengte | 246.0 mm |
| Breedte | 190.0 mm |