Reinventing the store
Living the dream of bol.com's shopping revolution
A rare behind-the-scenes insight into bol.coms many successes.
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Specificaties
| ISBN/EAN | 9789047015123 |
| Auteur | Michel Schaeffer |
| Uitgever | Atlas Contact, Uitgeverij |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 312 |
| Lengte | 209.0 mm |
| Breedte | 135.0 mm |
Michel Schaeffer (1967-2019) was an executive board member for bol.com for over fourteen years; a period in which the start-up grew to become the leading e-commerce company in the Benelux. Among his accolades, he was acclaimed Direct Marketing Man and Advertiser of the Year. Moving on from bol.com, he served as director of various companies and advised organizations on digital and growth strategies.